Tolo Awaz - Raise Your Voice Against Sexual Abuse

Introduction:

In my portfolio, I am proud to showcase the impactful campaign, "Tolo Awaz - Raise Your Voice," a bold initiative aimed at addressing the often-overlooked issue of sexual and verbal abuse against women in Bangladesh. This campaign tackled the prevailing societal norms that silence victims and perpetuate a culture of victim blaming. Through a series of powerful videos and on-the-ground initiatives, "Tolo Awaz" sought to break the silence surrounding abuse and empower individuals to speak out against these injustices.

Objective:

The primary objective of "Tolo Awaz" was to shed light on the pervasive issues of sexual and verbal abuse against women in Bangladeshi society. By addressing the societal taboos surrounding these topics, the campaign aimed to encourage open conversations, challenge victim-blaming narratives, and empower individuals to speak up against abuse. The multifaceted approach included impactful videos and educational initiatives to create a comprehensive dialogue.

Strategy:

The campaign strategically employed three impactful videos, each focusing on a distinct aspect of abuse. The first video addressed the sensitive issue of sexual abuse against children by relatives or family members, challenging the prevalent societal silence on such matters. The second video tackled sexual abuse against teenage girls, shedding light on the harsh realities faced by this demographic. The third video delved into the often-overlooked problem of verbal abuse against women in the workplace.

In addition to the videos, the campaign took a proactive approach by collaborating with volunteers who visited schools. These volunteers conducted educational sessions on recognizing "good touch" and "bad touch," empowering children to speak up if mistreated. This hands-on initiative aimed to equip the younger generation with the tools and knowledge to protect themselves.

Execution:

The heart of "Tolo Awaz" lay in its unapologetic portrayal of real-life scenarios, bringing to light the harsh realities women and children face in Bangladesh. The videos were shared on various social media platforms, sparking a wave of engagement and discussion. Simultaneously, the on-the-ground educational sessions added a tangible dimension to the campaign, fostering awareness and providing practical tools for empowerment.

Impact:

The campaign significantly impacted, generating widespread appreciation and engagement on social media. With a combined viewership of over 15 million and more than 100,000 shares, "Tolo Awaz" succeeded in sparking long overdue conversations. Beyond the metrics, the campaign contributed to dismantling the culture of silence surrounding abuse, empowering survivors to speak out, and fostering a societal shift toward empathy and support.

Conclusion:

My portfolio, "Tolo Awaz - Raise Your Voice" is a testament to my commitment to tackling challenging social issues through powerful communication strategies. This campaign reflects my ability to create meaningful content, spark important conversations, and drive positive change. The success of "Tolo Awaz" underscores my dedication to addressing societal taboos and advocating for a more inclusive and supportive society.