Rafiul Islam
Digital/ Social Media Marketing & Sales Specialist
Professional Summary
With more than five years of experience in digital marketing and sales, I’ve collaborated with diverse consumer brands and services.
Currently, at UNICEF, I lead year-end campaign execution across PPC, paid social, and display channels, focusing on optimizing digital ad strategies and maximizing engagement. I manage performance metrics, update A/B testing processes, and generate insights to ensure impactful results, collaborating closely with internal teams and external partners to oversee seamless execution and budget management.
Previously, as a Marketing Assistant at the University of Calgary, I contributed to "Shift: The Project to End Domestic Violence," where I led content creation and social media strategy, building strong audience relationships and driving project visibility. Before that, as a Marketing Specialist at Truphle, a food-dating SAAS company, I led a team of four to establish Truphle as a popular platform, boosting user acquisition by 30% and growing social media followers by 24%.
I began my career at PRAN-RFL Group, managing a team responsible for promoting over 100 brands, and later joined Prothom Alo to support the launch of their VOD platform CHORKI. Through targeted ad and PR campaigns, I helped acquire 30,000 users in four months, significantly enhancing brand visibility and user engagement.
EXPERIENCES
Marketing Specialist
September 2022 - December 2023
I specialized in creating, curating, and launching impactful ad campaigns with measurable KPIs across prominent social media platforms, including Instagram, Facebook, LinkedIn, TikTok, and YouTube. My efforts positioned Truphle as a leading platform for hiring private chefs in North America, resulting in an impressive 24% surge in the follower base and a substantial 30% boost in engagement across various social media channels.
In collaboration with cross-functional teams, I played a pivotal role in hiring chefs through direct calls and email marketing, redesigning Truphle's website, and enhancing the user experience and a notable increase in customer visits. I also managed the monthly organic content calendar, ensuring a consistent and engaging online presence.
Beyond marketing, my expertise extended to delivering outstanding customer service and effective team management. I was dedicated to enhancing the brand experience and contributing to Truphle's organizational success. Trusted in my ability to drive the brand's growth through strategic marketing initiatives, user-centric design, and a commitment to excellence.
Deputy Manager, Marketing
March 2021 - August 2021
As the Marketing Coordinator at CHORKI, I spearheaded comprehensive promotional efforts for our cutting-edge VOD platform. My responsibilities included overseeing strategic promotions on YouTube and the Google Display Network (GDN), managing the website, orchestrating impactful social media campaigns, and actively participating in various other marketing initiatives. My role also involved close collaboration with the content creation team to ensure seamless integration of marketing strategies with the platform's creative endeavors.
Deputy Manager, Digital Media
March 2017 - March 2021
I have successfully managed social media marketing for over 100 brands across Facebook, Instagram, Google, and YouTube, optimizing their online presence and driving remarkable results in brand engagement and conversions. Leading a high-performing team, I skillfully executed flawless campaigns for the extensive brand lineup, online sales and user acquisition, consistently meeting or exceeding targets and achieving outstanding returns on investment.
I played a pivotal role in driving substantial growth for the leading brands, securing a minimum of 30% annual growth in subscribers and a significant 20% increase in engagement. My knowledge and experience with Digital Content Management Systems were applied to streamline processes and enhance overall campaign effectiveness.
Senior Coordinator, Digital Marketing
September 2024 - Present
In my current role at Unicef Canada, I am primarily responsible for executing and optimizing year-end campaigns across PPC, paid social, and display channels, focusing on maximizing their impact during this crucial period. I manage digital marketing tools, track performance metrics, and update A/B testing processes to ensure each campaign achieves peak effectiveness. My work also includes generating comprehensive campaign performance reports and providing actionable insights for real-time adjustments. Collaborating with external partners and internal teams, I ensure seamless execution of these campaigns while overseeing budget management and reconciling invoices for key platforms like Google and Meta.
Marketing Assistant
December 2023 - August 2024
As a Marketing Assistant at the University of Calgary, I was deeply involved in the "Shift: The Project to End Domestic Violence," where I channeled my passion for social change into impactful content creation and strategy development. Utilizing my academic background, I conducted extensive research to craft compelling materials that resonated with audiences and drove awareness.
Managing the project's social media presence was a key focus, where I worked diligently to engage the community and amplify our message across various platforms. Collaboration with interdisciplinary teams was central to ensuring our goals and messaging were aligned, resulting in effective communication strategies.
Furthermore, my dedication to data-driven decision-making led me to rigorously analyze social media metrics, providing valuable insights for refining our approach and driving future initiatives forward. This experience solidified my commitment to using marketing as a tool for meaningful social impact, and I am excited to continue making a difference in this space.
EDUCATION
Marketing & International Business
Bachelor of Business Administration
North South University